Executive Briefings
As with all initiatives, driving heritage requires understanding and buy-in at the highest level of executive management to ensure success.
- Strategic discussion of Corporate aims
- Talking points and board-level messaging
- C-Level commitment to historical strategies
Media and Public Relations
Once your historical capital has been identified, it must be weaponised. Working together we will drive it profitably into your target demographics.
- Media briefings
- Video, web, and other vehicles
- By-lined articles
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Research and Discovery
Knowledge comes first. We need to understand the historical lay of the land and identify the opportunities enabled by your heritage.
- Evaluation of history and heritage
- Cataloguing of archives and content
- Corporate historiography
Education
Your people, your management and workers, can all benefit from understanding where your organisation comes from - as will customers and citizens.
- Preparation of material
- Events and presentations
- Display boards and artefacts
Story Telling
This is the core of Reyner Banham Consulting.
Great marketing and PR requires great storytelling. And great storytelling is rooted in research. Modern communication styles promote emotional connections that drive loyalty and satisfaction.
- Modern research tools and modern marketing techniques can connect your history (and interesting facts and stories) with your present and your future.
- Deep research for books, movies, news stories, product marketing, and so forth will uncover a plethora of new avenues to connect to markets.
- Commissioned research applied to your organisation’s brand and customer base will result in actionable new concepts.